This particular copywriting sample depicts several components of PPC campaign I was asked to write for Weiss Investment Research.  They wanted to implement a campaign that was aimed at investors worried about - or interested in profiting from - the falling value of the U.S. dollar.

The ultimate goal of the campaign was lead generation with the intent of securing a first-time sale at a later time - either through links or banners included in dedicated follow-up materials that lead to a sales page, or through separate conversion funnels implements at a later date.

Results:  Within 48 hours of being launched the campaign had generated more than DOUBLE the number of leads this client typically sees within the first two days of a PPC campaign.

Here are a few of the components I wrote...

PPC banner ads:

The squeeze page the lead-gen banner ads led to:

After opting-in, the prospect was taken to a brief 'thank you' page, received his free report, and was sent a series of seven follow-up emails - all of which either text links, or one of the following banners, which lead to a sales promotion...

Sales-gen banner ads:

The sales promotion all the sales-gen text links and banner ads led to: