|Superior Fiber Blend promotion sample|
This is the three-step promotion I wrote for a dietary supplement called Superior Fiber Blend.
The client, E & M Nutritionals, wanted an initial web page that read like a special report and introduced the prospect to the health benefits of fiber in an intriguing manner. Then, a link at the end of the page that took the prospect to a new page with a short poll. This then lead the prospect to a sales page that promoted their fiber supplement.
Their purpose for taking this three step route was two-fold:
In the end this promotion ended up generating nearly a 2% sales conversion -- nothing extraordinary UNTIL you take into account that it ended up being distributed to a file comprised purely of heart health devotees, not fiber users.