The copy for this promotion was written with the intent of tapping into two very strong prospect emotions: greed and envy.  More specifically, the fear of missing out - yet again - on something that had already made some of his peers much wealthier ...

...and it worked like gangbusters. When the first run results were in, the project coordinator at Angel Publishing quickly wrote me to say, "I wanted to let you know that your hard work with the promo has paid off. The first launch results were very good."  How good?  It was the second time my copy delivered them DOUBLE their average number of sales.